Privacy Policy

Santa Fe Mountain Sports is committed to protecting your personal information; as such we will never request personal information via e-mail. We will keep your information private.

Santa Fe Mountain Sports Promise to Our Customers

Santa Fe Mountain Sports follows theses privacy guidelines both online and offline in the collection, use, and sharing (by opt-in only) and security of customer information. Santa Fe Mountain Sports will:

  • Give you notice of our customer information practices.
  • Provide options on how your data may be used for marketing purposes.
  • Provide access to update/correct your information.
  • Use information security protocols.
  • Commit to complying with applicable privacy requirements, including all applicable state and federal privacy policy laws.
  • Provide you various ways to contact us about privacy-related concerns including phone, email and physical address.

The following Privacy Policy describes the information and privacy practices for Santa Fe Mountain Sports retail and online stores. When you provide your personal information you are granting acceptance of the practices described below, except where prohibited by law.

We may collect personal information such as:

  • Your contact information (name, mailing address, phone number, e-mail address).
  • Your billing/shipping information (credit/debit card number/shipping address).
  • Your personal preferences and significant events (likes or dislikes, birthdays, anniversaries, graduations, product wish lists and other related items that we may offer).

We collect information in an opt-in format only while you shop or you take advantage of services we offer. We may request personal information when:

  • You set up an account online
  • Purchase products or services
  • Join our loyalty program
  • Participate in a special promotion, surveys or sweepstakes
  • Contact Santa Fe Mountain Sports with a question or concerns

We use your information to:

  • Service requests for products and/or information
  • Administer loyalty programs
  • Fulfill customer service requests
  • Administer special promotions, surveys or sweepstakes
  • Offer new products/services
  • Send marketing communications
  • To improve our product line, web site and communication strategies

Information From/About Friends or Family

If you provide us information about others, or if others give us your information, we will only use that information for the specific reason it was provided. Examples include providing a friend's shipping address, using a “refer-a-friend” option in our marketing e-mails or through other scenarios.

Information From Third Parties

Santa Fe Mountain Sports may obtain consumer information from third-party providers in order to improve the accuracy of our customer database, increase our understanding of our customers or to identify potential customers. For example, we may get updated addresses from the National Change of Address (NCOA) service to assist us in having the correct addresses for our customers.

Santa Fe Mountain Sports does not sell or rent your personal information to third parties.

We may need to share your personal information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

  • Fulfilling our customers' orders
  • Sending Santa Fe Mountain Sports marketing communications
  • Delivering packages
  • Maintaining our loyalty program
  • Conducting research, analysis or administering surveys
  • Sending regular mail and e-mail on behalf of Santa Fe Mountain Sports
  • Processing credit card payments

The third parties with whom we conduct business are only authorized to use your information to perform the service for which they were hired.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

Once we receive your information, we may send you marketing communications that contain valuable offers, promotions and other content. You always have the ability to opt-in or opt-out of receiving future marketing communications from Santa Fe Mountain Sports.

To opt-out of or opt-in to receiving marketing communications please take one of the following actions:

  1. Follow the directions on a marketing e-mail or direct mail marketing communication from us. All marketing communications from Santa Fe Mountain Sports will tell you how to stop receiving them.
  2. Call (505) 988-3337 and provide your current contact information.
  3. Send an e-mail with your current contact information to: info@santafemountainsports.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
  4. Or, send a request with your current contact information to:
    Santa Fe Mountain Sports
    Attn: Privacy Manager
    1221 Flagman Way Ste B1
    Santa Fe, NM 87505

If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address and indicate specifically what type of marketing communication(s) (e.g., e-mail, direct mail and/or phone) you wish to receive or stop receiving. This will ensure we identify you correctly in our systems and accurately process your request.

Santa Fe Mountain Sports will take appropriate steps to implement your request to opt-out of or opt-in to receiving marketing communications.

Also, please note that even though you may have opted out of receiving marketing communications, you may still receive business-related communications such as order confirmations, product recall information, loyalty program membership status or updates or other organization-related communications.

We have security measures in place and take reasonable precautions to protect against the loss, misuse and unauthorized access of your personal information under our control. We cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Cookies

A cookie is a small data file that a Web site or e-mail may send to your browser, which may then be stored on your hard drive. Our Web sites and e-mails use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Web sites without reintroducing yourself.

Santa Fe Mountain Sports may use a third party to place cookies on your computer to collect non-personally identifiable information. Although these cookies may contain a unique user ID, they do not collect or store any of your personally identifiable information.

You may choose to set your Web browser to not accept cookies. If your cookies are disabled, you can still view our site.

Updating Information

Santa Fe Mountain Sports wants your information and marketing preferences to be accurate and complete. We provide several different methods for you to update your personal information. To update your information:

  1. Phone: (505) 988-3337
  2. Email: info@santafemountainsports.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
  3. Send a request to:
    Santa Fe Mountain Sports
    1221 Flagman Way Ste B1
    Santa Fe, NM 87505

If you send an e-mail or letter request, please be sure to indicate your current information and the requested changes you would like made.

We will not knowingly or intentionally collect personal information online from children under the age of 13. We are committed to protecting the privacy of children.

Santa Fe Mountain Sports will continue to implement new technologies and improve the services and features we provide, and this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats for you to review. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a different manner, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

Last revision date: February 6, 2010

Colophon